COMING SOON: Summit Pulse Endurance Coaching Website Redesign

The Summit Pulse Coaching website redesign represents a strategic partnership between fwd design co. and a change-making founder, delivering a transformative digital platform that enhances credibility and client engagement while advancing equity in the digital space.

Business Challenge

Summit Pulse Coaching faced challenges with its online presence that directly impacted client acquisition and brand perception. The existing website lacked the modern design elements necessary to establish digital credibility in the competitive coaching market. Katie, the founder, recognized that the website was failing to effectively communicate the value of their coaching services, resulting in missed opportunities for client conversion and engagement.

Approach

A comprehensive website redesign was structured around three key phases:

Discovery & UX Audit - Evaluating the current user experience against industry best practices and competitor strategies
Design Development - Creating a cohesive visual identity with responsive wireframes and prototypes
Implementation & Support - Building, testing, and launching a fully responsive platform with ongoing maintenance

The project employed a user-centered approach focused on creating intuitive navigation and strategic calls-to-action to guide potential clients through an engaging digital journey.

Research & Insights

The UX audit revealed several opportunities for improvement:

The competitive landscape analysis identified effective strategies being utilized by other coaching services
User experience evaluation exposed navigation challenges and content accessibility issues
The audit highlighted the need for a mobile-first approach given the increasing percentage of users accessing coaching services via mobile devices

Solution Design

he redesign solution centered on:

Cohesive Visual Identity - Development of a comprehensive style guide establishing color palettes, typography, and visual elements that align with Summit Pulse Coaching's brand values
Intuitive Information Architecture - Creation of strategic sitemaps and wireframes to ensure logical content organization and user flow
Responsive Framework - Implementation of a mobile-friendly design ensuring seamless experience across all devices
Strategic Content Placement - Positioning of compelling calls-to-action and conversion points throughout the user journey
Platform Sustainability - Development of user manuals and documentation to empower the client to maintain and update the website independently

Business Outcomes

Project in progress - Final outcomes pending

The website redesign project is scheduled for completion in 2025, with the following projected outcomes:

Enhanced digital credibility establishing Summit Pulse Coaching as a premium service provider
Improved user engagement through intuitive navigation and compelling content presentation
Increased client conversion through strategically placed calls-to-action
Greater brand consistency across digital touchpoints

Growth Roadmap

COMING SOON!!!

Strategic Value

This project is part of fwd design co.'s Change Makers program:

Moving Change Forward
We're committed to amplifying underrepresented voices in the digital space. As part of this mission, we offer specialized partnership opportunities for women, LGBTQ+, and BIPOC founders who are creating positive change through their work.

The pro bono collaboration between fwd design co. and Summit Pulse Coaching represents a strategic partnership delivering mutual value:

For Summit Pulse Coaching:
- Professional-grade website design without financial investment
- Enhanced market positioning through improved digital presence
- Increased accessibility to potential clients
For fwd design co.:
- Portfolio enhancement with a showcase project
- Authentic testimonials from a satisfied client
- Extended market reach through social media cross-promotion

The project demonstrates how strategic partnerships can leverage complementary strengths to create significant value for both organizations, with Summit Pulse Coaching gaining a transformative digital platform and fwd design co. expanding their portfolio and market visibility.

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