BOOKING FOR Q3 2026
FEATURED WORK
Why Work With Me
What makes working with me different
01
Research-backed Design
Design grounded in user research, usability testing, and industry standards. Accessible, tested, and built on what works — not assumptions.
02
Clear Communication
Clear messaging in your product and clear communication across teams. Users understand your interface, and stakeholders understand the decisions.
03
Systems-Minded Design
Backed by information architecture and enterprise systems experience. Every interface is built on real structure — not guesswork.
04
Strategic by Design
An MBA's lens applied to every design decision. Your product gets weighed against what actually grows your business, not just what looks polished.
05
Direct Partnership
One person, start to finish. You work directly with me from discovery through launch.
Ready to Move Forward?
Book a free 15-minute discovery call to explore how strategic design can accelerate your brand’s growth.
What I Do
Choose how you want to work together
Custom Product Design
For founders and teams building something new — full attention from research through launch.
Product design & development
Website & app design
User research & testing
Brand identity & messaging
Be Part of the Design Journey
Follow along for insights on intentional design and growing something meaningful.
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Who is fwd design co?
Hey there! I’m Kristina, the founder and designer behind fwd design co.
I design digital products — websites, apps, and the systems behind them — for founders and small teams who need something that works as well as it looks.
I built my career at the intersection of information, systems, and people: an MLIS, an MBA, and years inside enterprise platforms before I became a designer. This background means I don’t just design what a screen looks like — I design how it holds together.
If you’re looking for a design partner who asks the right questions and builds things that hold up under real use, I’m your person. I’m based in Northern Michigan, work with clients globally, and spend my non-design hours coaching high school cross country.
MLIS
MBA
UX
Enterprise
At fwd design co, we’re committed to amplifying underrepresented voices in the digital space. As part of this mission, we offer specialized partnership opportunities for women, LGBTQ+, and BIPOC founders who are creating positive change through their work.
BOOKING FOR Q3 2026
Ready to Move Forward?
Let's discuss how strategic design can accelerate your growth.
