Mothering Together: Bridging the Postpartum Care Gap

How strategic research and user-centered design created an accessible digital platform for postpartum support.

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Business Challenge

In the United States, 60% of pregnancy-related deaths are preventable, yet 10-40% of new mothers skip postpartum follow-up care. The lack of accessible, evidence-based support leaves many struggling with physical and mental health challenges.

Mothering Together was designed to close this gap—a mobile-first platform that connects new mothers with:

Trusted postpartum health resources
Virtual healthcare access
Community support for maternal well-being

Approach

Rather than simply providing information, I approached this as a human-centered healthcare challenge, ensuring that the platform:

Met real user needs through research and testing.
Aligned with healthcare industry standards for credibility.
Prioritized accessibility to serve a diverse range of mothers.

Research & Insights

To understand the real challenges mothers face, I conducted:

User Research & Key Findings

User Interviews & Surveys: Identified gaps in information access, provider connectivity, and community support.
Card Sorting for Information Architecture:
- Organized content into four key categories based on user expectations.
- Ensured information was easy to find and navigate.
Affinity Mapping for Personas:
- Defined core user groups, including new mothers, healthcare professionals, and support-seeking partners.

Prioritizing Features That Matter

From research, three essential needs emerged:

Mobile accessibility for on-the-go support.
Seamless appointment scheduling with healthcare providers.
Evidence-based resources that mothers can trust.

Solution Design

I designed a responsive, patient-centered experience that empowers mothers to take control of their postpartum health.

User-Friendly Features for Support & Care

Streamlined scheduling for virtual healthcare visits.
Easy-to-save articles for future reference.
An intuitive dashboard for managing appointments and resources.

Building Trust Through Thoughtful Design

A clean, accessible interface designed for clarity and ease of use.
A visual identity reflecting values of community, empowerment, and inclusivity.
A consistent UI design system ensuring a seamless experience across devices.

Business Outcomes

The strategic approach led to a functional, research-backed MVP that:

Validated key design decisions through user testing.
Delivered an intuitive, accessible experience for new mothers.
Created a strong foundation for future feature expansion.

Growth Roadmap

When a MVP is in place, future enhancements will focus on expanding community and provider connections:

Community Support Features: Online groups, discussion forums, and local in-person meetups.
Expanded Provider Access: Direct messaging and enhanced healthcare provider profiles.
Personalized Dashboards: Note-taking, saved resources, and integration with patient health records.

Strategic Value

Mothering Together is more than just a digital platform—it’s a lifeline for new mothers. By combining user research, healthcare insights, and strategic design, I helped build a trusted, accessible solution that continues to evolve in support of maternal health.

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