BOOKING FOR Q2 2025

Purposeful design that

Purposeful design

that moves

moves brands forward

brands forward

moves brands forward

Where strategic thinking meets exceptional digital experiences

We transform digital products and experiences through research-backed design and development. From startup MVPs to enterprise evolution, we create solutions that drive growth and delight users.

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Why Partner With Us

Strategic advantages that drive your success forward

Seamless Experiences

Purposefully crafted designs that deliver exceptional experiences across all devices, ensuring user satisfaction from day one.

Strategic Communication

Compelling messaging that resonates with your audience, strengthens your brand voice, and drives meaningful engagement.

Results-Driven Approach

Every decision is strategically aligned with your business goals, focusing on delivering measurable value and tangible outcomes.

Enhanced Visibility

Research-backed SEO strategies that connect your brand with the right audience and amplify your digital presence.

Dedicated Partnership

Experience the confidence of having a committed strategic partner guiding your project from concept to completion.

Ready to Move Forward?

Book a free 15-minute discovery call to explore how strategic design can accelerate your brand's growth.

Book a Discovery Call

Case Studies

How we help others succeed

COMING SOON: Schupbach's Sporting Goods Website Redesign

Showcasing expertise and inventory where social platforms couldn't.

scope of work

ux research

ux/ui design

no-code

website design

Helping a Vein Surgeon Build Trust and Accessibility in a New Market

How strategic design and user research created a patient-centered website that improved access to care and streamlined practice operations.

scope of work

ux research

ux/ui design

brand identity

Designing for AI: Mothering Together’s Evolution

How human-centered AI enhances maternal care by delivering personalized, evidence-based support at scale.

scope of work

ux research

ux/ui design

no-code

app design

See All Case Studies

Your Strategic Design Journey

Strategic solutions that drive growth and enhance user experience

what we do

ux research

ux/ui design

branding

ux audits

design systems

no-code

SEO

product design

copy writing

app design

website design

marketing strategy

Choose between monthly partnerships and one-time projects.

HOW WE WORK

Stratetic Design Partnerships

One-Time Design Projects

Let's get started

what we do

ux research

ux/ui design

branding

ux audits

design systems

no-code

SEO

product design

copy writing

app design

website design

marketing strategy

Choose between monthly partnerships and one-time projects.

HOW WE WORK

Stratetic Design Partnerships

One-Time Design Projects

Let's get started

what we do

ux research

ux/ui design

branding

ux audits

design systems

no-code

SEO

product design

copy writing

app design

website design

marketing strategy

Choose between monthly partnerships and one-time projects.

HOW WE WORK

Stratetic Design Partnerships

One-Time Design Projects

Let's get started

Learn more about solutions and pricing

Our Approach

A collaborative journey from concept to launch

PHASE 1
Initial Meeting
We start by understanding your vision, goals, and target audience to see if we’re a great fit, either through an introductory call or, if you prefer, via email. If aligned, we'll move on to the next phase, exploring the project in greater detail.
Typical timeframe: 1-2 days
Key Outcomes
Clear understanding of your goals
Initial project scope
Timeline expectations
Budget framework
PHASE 2
Discovery Meeting & Project Scoping
Our first meeting is all about building a connection and diving deep into your project. We define the project’s specifics, scope, objectives, and potential challenges together.
Typical timeframe: 1-2 days
Key Outcomes
Detailed project requirements
Problem identification
Success metrics defined
Stakeholder alignment
PHASE 3
Proposal & Timeline
We create a detailed proposal outlining the project strategy, key milestones, deliverables, and timeline, ensuring transparent per-project pricing. We adjust based on your feedback to align with your goals.
Typical timeframe: 2-3 days
Key Outcomes
Comprehensive project plan
Detailed pricing
Milestone schedule
Resource allocation
PHASE 4
Design & Build
We bring your vision to life with design mockups, wireframes, prototypes, and final designs, followed by development. Regular check-ins keep you updated, and we iterate based on your feedback until approval.
Typical timeframe: 2-12 weeks
Key Outcomes
Design iterations
Regular progress updates
Feedback integration
Quality assurance
PHASE 5
Launch & Handoff
Your project goes live after rigorous testing and optimization. We provide comprehensive training and documentation in the hand-off meeting, ensuring you're fully equipped to manage your new site or app. We also offer post-launch support for a seamless transition
Typical timeframe: 1-4 weeks
Key Outcomes
Final testing & optimization
Documentation & training
Smooth deployment
Post-launch support

Be Part of the Design Journey

Follow along for insights on intentional design and growing something meaningful.

Subscribe to the Design & Grow 🌱 Newsletter by fwd design co

No spam, just thoughtful design content.

Be Part of the Design Journey

Follow along for insights on intentional design and growing something meaningful.

Subscribe to the Design & Grow 🌱 Newsletter by fwd design co

No spam, just thoughtful design content.

Be Part of the Design Journey

Follow along for insights on intentional design and growing something meaningful.

Subscribe to the Design & Grow 🌱 Newsletter by fwd design co

No spam, just thoughtful design content.

who is fwd design co?

Moving Change Forward

At fwd design co, we're committed to amplifying underrepresented voices in the digital space. As part of this mission, we offer specialized partnership opportunities for women, LGBTQ+, and BIPOC founders who are creating positive change through their work.

Learn About our Change Maker Partnerships

Learn More

Hey there!

I'm Kristina, the founder and designer behind fwd design. Your strategic design partner for user-centric solutions.

I built my career at the intersection of systems and people, working on enterprise HR platforms and information management projects. My MBA experience gives me the business strategy lens, while my MLIS and information specialist background gives me a unique ability to understand user needs and organize complex information into simple, useful solutions.

What sets me apart is my approach. I don't just create nice looking designs; I start with research that uncovers user needs, business goals, and market opportunities to build products that work.

My work focuses on fixing genuine challenges.

I take pride in merging strategy with design, creating experiences that are both beautiful and practical. No fluff, no wasted effort, just thoughtful solutions that help your business grow.

I understand the startup journey, having learned valuable lessons from my own ventures. I also know enterprise systems from my years working with HR platforms, balancing quick wins with long-term vision.

If you're looking for a design partner who'll ask the right questions, push your product to meet real user needs, and deliver designs that convert, let's talk.